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Advanced insights provide AI-enriched metadata about creators, including demographics, classifications, interests, and audience analysis.

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Advanced Endpoints

Four endpoints provide advanced insights:
EndpointDescriptionQuota Cost
/platforms/{platform}/profiles/{profile_id}/analysisAI-enriched creator analysis100 units
/platforms/{platform}/profiles/{profile_id}/emailCreator contact email10 units
/platforms/{platform}/profiles/{profile_id}/socialsCross-platform profile linking10 units
/platforms/{platform}/profiles/{profile_id}/audienceAudience demographics and analysis100 units
See the API Reference for complete response schemas and field descriptions.

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When to Use Advanced Insights

Use advanced insights for:
  • Brand partnership evaluation: Assess audience alignment and brand safety
  • Creator discovery: Find creators matching specific demographics or interests
  • Market research: Understand audience composition across creators
  • Cross-platform matching: Find creators on multiple platforms using the /socials endpoint
  • Outreach: Get creator contact information via the /email endpoint

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Creator Analysis

The /analysis endpoint provides AI-enriched creator-level data including:
  • Demographics: Gender, age range, nationality, residence
  • Content classification: Primary topics, categories, content formats
  • Interests: Ranked interests with strength ratings and reasons
  • Personal details: Real name, aliases, birthday (when publicly known)
  • Business information: Collaborations, monetization streams, ventures
  • Appearance: Whether they show their face, VTuber status, etc.

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Creator Email

The /email endpoint returns the creator’s primary contact email address when available. Returns 404 if no email is on file.

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Creator Socials

The /socials endpoint provides cross-platform linking data that identifies when the same creator has profiles across multiple platforms (YouTube, Twitch, TikTok, Instagram, Twitter, etc.). The response includes an array of profiles with:
  • Platform identifier
  • Platform-specific profile ID
  • Follower count

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Audience Analysis

The /audience endpoint provides detailed audience demographics including:
  • Demographics: Gender, age, country, language, ethnicity distributions
  • Socioeconomic: Income, education, occupation, family status
  • Interests: Ranked audience interests with sub-interests
  • Community health: Loyalty, cohesion, and toxicity scores with signals
  • Brand safety: Overall risk level and specific risk factors
The response includes a last_updated_at timestamp indicating when the analysis was generated.

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Best Practices

  • Cache results: Advanced insights are regenerated infrequently (typically monthly). Cache /analysis and /audience data aggressively.
  • Use selectively: Fetch basic profile data first, then advanced insights only for creators you’re evaluating.
  • Handle missing data: Some creators may not have advanced insights available (returns 404).
  • Check freshness: Use last_updated_at in audience responses to determine if data needs refreshing.
The /analysis and /audience endpoints cost 100 quota units each. Plan your usage carefully and cache results.