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Understanding when data is updated helps you implement effective caching strategies.

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Data Update Cadence

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Timestamps

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Profile Timestamps

  • updated_at: When the profile data was last refreshed in our system
  • last_active_at: When the creator last posted content (if known)

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Audience Analysis Timestamp

  • meta.last_updated_at: When the audience analysis was last generated
Use this timestamp to determine if cached audience data is still current.

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Best Practices

  • Cache profiles for 24 hours: Profile data typically updates daily
  • Cache analysis/audience aggressively: This data is regenerated infrequently (typically monthly)
  • Don’t cache content lists: New content is added in real-time
  • Check last_updated_at: For audience data, cache until this timestamp changes
  • Refresh on demand: Only re-fetch when needed, not on every request
Combine caching with the quota optimization strategies in the Quota Management guide for efficient API usage.